Tuesday, April 20, 2010
Heading to the movies one evening, I came upon a store-front that caught my eye. It was full of very interesting looking handbags. I know you are thinking well you are a woman so of course you would be interested in bags. And while I do have my fair share of bags tucked away under my bed, that is not why the store caught my attention.
The bags were funky, different and actually not particularly my personal style but definitely worth a second look. So I planned to go back and thought - "hmm, maybe this would make for interesting blog fuel."
The concept is simple, while giving a new life to previously used material, Recycl'ere is doing their part to preserve our future. The idea came from its owner and founder Lyne Beaulieu who is a transplanted Québecoise who came up with the idea while still in Canada and thought that it would be a wonderful idea to take material that was either itself destined to be recycled by large companies or just tossed out, to make fashionable unique accessories that don't have that recycled look and therefore accessible to all. Lucky for us she decided to bring this idea to Paris.
What are the bags made of? The material used is primarily PVC advertising posters. Yes, that's right - those large posters that you see draped over the Gallery Lafayette's exterior or over a building under construction are wash, cut and shaped into these spectacular new designs. Other materials used are inner tubes of tires, flags etc. But they don't just make bags, there have belts, pencil cases and other handy items.
Who makes the bags? Well this is the other side to Recly'ere's mission - social consciousness. The raw material is collected at the store, washed, cut and ready for the couturiers. The final products are made in an atelier outside Paris, called L'ESAT (formerly CAT - Centre d'Aide par le Travail pour l'insertion professionelle), which solely employees handicapped individuals in Chennevières-sur-Marne.
The store opened 4 months ago and is an atelier where you can also find original art work from other environmentally minded artists who make lamps, tableaux, and other decorative pieces from recycled material.
The store has a garage like feel to it and that is exactly what Lyne and her husband Claude wanted to represent - a funky, fun industrial meets chic concept. So drop by and check it out and when you buy a bag there (as we know you will), you can feel proud that you are making a difference one bag at a time.
16, Ave St Ouen
Metro: La Fourche (line 13)
Posted by Yetunde at 18:00
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