
Today is the official start of “les soldes” which are the biannual sales that take place throughout Paris. When I first moved to France, it was a strange concept to me that sales only happened twice a year, for 5 weeks at a time: once just after the New Year and once in the summer. It was curious to me that shops never had sales any other time of year (although this year with the economic crunch, the rules have been relaxed a bit), so I did a bit of research to find out why exactly that was.
It is actually the police that set the dates and supervise the sales. This tradition dates back to practices of the merchants’ guilds in the Middle Ages (to put it into perspective, the practice of regulating sales in France predates the discovery of America by about 300 years!). Back then, the guilds settled disputes between tradesmen and protected them against competition from other towns. Guilds also set the standards for quality and pricing (one that doesn’t exist anymore – thankfully – is that “bread can’t contain more than 10% sand”). Now days, the French see these rules for “les soldes” as still protecting them as consumers, but from different things. For instance, when the sales do finally roll around, the stores can’t bring in cheap junk merchandise and pretend that it is their “good” merchandise that they just marked down; retailers can only mark down pre-existing merchandise. Another difference between the start of the regulation and now is that if tradesmen failed to abide by the rules set by the guild, a medieval cop known as the Provost (who evolved into the modern police officer) broke their legs. Now, merchants just receive huge fines.
I’ve often overheard tourists wondering out-loud how so many small shops can exist in Paris. “Les soldes” are part of the governmental protection of the retailer that makes it possible for so many mom-and-pop stores to stay open. The rules are put into place so that one store cannot try to steal another’s customers by lowering their prices drastically.
So, put on some comfortable walking shoes and be prepared to battle some crowds for up to 70% off!




